Oops! Something went wrong while submitting the form :(
Financial Support for Clubs
$3,000 Initial Setup Payment: Assists with venue setup, equipment acquisition, and creating an optimal environment for classes.
Marketing Funding and Support: Provides resources for digital marketing and physical promotional materials to attract participants.
Milestone Incentives: Additional funding available upon reaching participation and class frequency milestones.
.png)
Inclusive Fitness Solution
Row Club aims to make indoor rowing accessible to all, offering structured classes suitable for individuals of all fitness levels and rowing experience. This mirrors the inclusive models used by brands like Row House and Rowbots.
Low-Impact, Full-Body Workout
Indoor rowing provides an effective fitness solution that delivers a full-body workout with minimal impact, making it appealing to a broad audience seeking efficient fitness solutions.
Removing Barriers
By simplifying the entry into rowing through reduced financial commitments and streamlined techniques, Row Club makes rowing more accessible to beginners, seasoned athletes, and a variety of fitness enthusiasts.
Row Nation App: The app allows participants to access preset workouts and programs that can be synced with Concept2 PM5 monitors. It enables users to log and save workout data, share progress with others, and track performance over time. This enhances user engagement and creates a community-driven platform for motivation and connection.
Team Up Platform Class bookings are managed through the Team Up platform, not the Row Nation app. This system streamlines scheduling and bookings, reducing administrative burdens for clubs and ensuring operational efficiency.
Operational Efficiency The combination of the Row Nation app for workout tracking and the Team Up platform for managing bookings allows instructors to focus on delivering high-quality classes by minimizing administrative tasks.
Expanded Offerings: Introducing a variety of engaging classes, such as endurance-focused sessions, high-intensity interval training (HIIT), and technique workshops, will attract a broader audience. Additionally, offering specialised and general 4- to 6-week programs targeting different fitness goals—such as beginner rowing, strength building, or cardio endurance—provides structured pathways for participants to stay committed and engaged over a longer period.
Program-Based Participation: By creating focused multi-week programs, clubs can offer tailored experiences that help participants progress through defined fitness milestones. This appeals to both new and seasoned rowers, offering clear, goal-driven opportunities for improvement.
Additional Revenue Streams: Clubs can generate revenue through class fees, class packages, and multi-week programs. Special events, workshops, and tailored programs can be offered at premium rates, providing another lucrative revenue stream alongside regular class offerings.
Equipment: Clubs will need Concept2 Rowing Machines equipped with PM5 monitors for accurate data tracking and seamless user experience.
Facility Requirements: Ensure the venue is comfortable and organised with proper lighting, airflow, and space for rowing machines. Consider adding enhancements like music or visual workout guidance to elevate the experience.
Technology Integration: Equip machines with phone cradles for participants to connect with the Row Nation app for workout guidance, progress tracking, and competition participation.
Instructor-Led Classes
Offer interactive sessions with real-time feedback from qualified instructors, focusing on endurance, HIIT, and rowing technique improvement.
Workshops and Special Events
Host regular rowing technique workshops, team-based events, and challenges to enhance skills and build community engagement.
Self-Service Access
Provide participants with the option to use rowing machines independently outside of scheduled classes through the Row Nation app.
Instructor Payments
In-Person Classes: $40–$60 per class. Competitive with industry standards.
Drop-In Classes
$20 per class.
For those seeking flexibility or trying out the program.
Class Packs
5-Class Pack: $90 ($18 per class)
10-Class Pack: $170 ($17 per class)
20-Class Pack: $320 ($16 per class)
Membership Options
Unlimited Monthly: $120 per month.
For regular attendees.
Limited Monthly: $80 per month for 8 classes.
Ideal for participants attending twice a week.
Annual Membership: $1,200 per year ($100 per month)
For unlimited access.
Special Rates
Offer 10% discounts for students, seniors, and corporate groups to expand accessibility.
Peak Times
Morning Classes: 6:00 AM, 7:30 AM (Monday to Friday)
Evening Classes: 5:30 PM, 7:00 PM (Monday to Friday)
Off-Peak Times
Midday: 12:00 PM (Tuesday and Thursday)
Weekend Classes: 8:00 AM, 9:30 AM (Saturday and Sunday)
Class Types
Endurance Rowing: Longer sessions focused on building stamina.
HIIT Rowing: Short, high-intensity workouts.
Technique Workshops: Once a month on weekends to improve form and efficiency.
Purpose: Provide in-depth information for gyms, rowing clubs, and investors.
Class Fee Assumptions
Drop-In Class: $20 per class
Class Pack Options:5-Class Pack: $90 ($18 per class)10-Class Pack: $170 ($17 per class)20-Class Pack: $320 ($16 per class)
Participants: 50 active participants (mostly drop-ins and class pack buyers)
Class Size: Average of 10 participants per class
Class Offerings: 3 classes per week (12 classes per month)
Revenue Breakdown:
20 Drop-In Participants (average 2 classes each): 20 x 2 x $20 = $800
5-Class Pack Sales (15 people): 15 x $90 = $1,350
10-Class Pack Sales (5 people): 5 x $170 = $850
Total Monthly Revenue:
$800 (drop-ins) + $1,350 (5-class packs) + $850 (10-class packs) = $3,000
Participants: 100 active participants (high volume of drop-ins and class packs)
Class Size: Average of 12 participants per class
Class Offerings: 5 classes per week (20 classes per month)
Revenue Breakdown:
30 Drop-In Participants (average 2 classes each): 30 x 2 x $20 = $1,200
5-Class Pack Sales (20 people): 20 x $90 = $1,800
10-Class Pack Sales (10 people): 10 x $170 = $1,700
Total Monthly Revenue:
$1,200 (drop-ins) + $1,800 (5-class packs) + $1,700 (10-class packs) = $4,700
Participants: 150 active participants
Class Size: Average of 15 participants per class
Class Offerings: 6 classes per week (24 classes per month)
Revenue Breakdown:
50 Drop-In Participants (average 2 classes each): 50 x 2 x $20 = $2,000
5-Class Pack Sales (30 people): 30 x $90 = $2,700
10-Class Pack Sales (20 people): 20 x $170 = $3,400
20-Class Pack Sales (10 people): 10 x $320 = $3,200
Total Monthly Revenue:
$2,000 (drop-ins) + $2,700 (5-class packs) + $3,400 (10-class packs) + $3,200 (20-class packs) = $11,300
Key Considerations for Clubs
Drop-In Focus: Early on, drop-ins can be a significant revenue driver. Offering a lower-commitment option is appealing for people who want flexibility in trying out classes.
Class Packages: Provide incentives for frequent attendees through class packs (discount per class). Larger class packs (10–20) encourage repeat visits, which will also help build a regular clientele.
Transition to Memberships: After establishing a strong base with drop-ins and class packs, memberships can be introduced gradually as more participants commit to attending regularly.
Potential Strategies for Success
Introductory Offers: Run promotions (e.g., first class discounted or a free drop-in class) to attract more initial drop-in participants.
Incentivise Bulk Packages: Offer slight discounts for larger class packs to encourage participants to purchase more sessions upfront.
Community Building: Focus on fostering engagement and participant retention through special events, challenges, and social opportunities.
Promotion Strategies
Use social media, local outreach, and partnerships with local businesses to attract participants. Offer introductory offers like the first class free to encourage trials.
Community Engagement
Organise challenges, team competitions, and social events to foster a sense of belonging and enhance member retention.
Unified Marketing Strategy & Funding
Through the Ready Set Row initiative, Row Club benefits from a unified marketing strategy and funding that ensures consistent branding, promotional efforts, and materials across all clubs. This strategy will be developed and implemented alongside marketing materials, including digital campaigns, physical promotions, and tailored event strategies. The unified approach helps amplify local efforts by aligning them with nationwide campaigns, providing additional support and visibility to each venue.
.png)
.png){kind=logo}
.png)